Own account · Instagram
Tall Girl Community
57 → 20,226
followers, 114 posts
100% organic, $0 on ads. 7.9M views in a 60-day window with 93% coming from non-followers, and a breakout Reel at 1.2M views and 6,511 follows.
Currently taking on new founders
Social media strategy for founders
You built something
worth talking about.
Let's make sure people hear it
I don't create content. I find the story your brand hasn't told yet, and tell it so the right people find you. No ad spend, no borrowed tactics.
story first, growth follows✿your story, out loud✿organic growth, no ad spend✿the story is the strategy✿communities that stay✿tell it right, and the right people find you✿story first, growth follows✿your story, out loud✿organic growth, no ad spend✿the story is the strategy✿communities that stay✿tell it right, and the right people find you✿story first, growth follows✿your story, out loud✿organic growth, no ad spend✿the story is the strategy✿communities that stay✿tell it right, and the right people find you✿story first, growth follows✿your story, out loud✿organic growth, no ad spend✿the story is the strategy✿communities that stay✿tell it right, and the right people find you✿
57 → 20,226
followers, 100% organic, $0 ads
7.9M
views in 60 days, 93% non-followers
451K
top Reel for an account built from zero
People don't follow brands.
They follow stories they see themselves in.
The story is the strategy
About
Ten years of telling stories people stay for
Your story is already there. I just help people find it.
Abby Griffith · behind the feed
I'm Abby Griffith. I started managing accounts for other people at twenty, and I've spent about ten years at it since, freelance and in-house, for podcasts, book launches, small businesses, personal brands, journalists, physicians, artists, and a national media brand with millions of followers.
The work I'm proudest of started at zero. My own account went from 57 to 20,226 followers with no ad spend, and the data taught me something I now build around: emotionally honest posts converted followers at roughly five times the rate of purely observational ones. I read what the numbers say and change course.
"Even with the last 10 years of content creation, I still feel like I'm at the beginning of something."
Results
Only numbers I can back up
Growth is what happens when the right people finally hear your story.
All organic
Built from zero · Feb–May 2026
Dr. Daniel Murrell, wound care
5.5M
views in 30 days
Two accounts from zero in three months: strategy, filming, editing, posting, engagement. Top Reel 451K views; top TikTok 172K views and 31.9K likes.
Leadership brands · 2021–2022
Lead2Goals + The CEO Podcast
430 → 13.2K
accounts reached, 90 days
Early Reels were earning three to six views. End-to-end content (clipping, graphics, captions, posting) took reach from near-zero to steady.
National news outlet · 2024–2025
10M+ follower newsroom
2–3
articles a day, plus social
Writing, video editing, posting and YouTube uploads for accounts with 10M+ on Facebook and 2M+ on TikTok. Here the job was speed, volume and error-free quality at scale.
How we work together
The story is the strategy
Five steps, every month
- 01
Vision & goals
We define the brand vision, set a one-year goal, and agree on the rules.
- 02
Monthly calendar
I build the month's content calendar for your approval.
- 03
Shoot & film
I film on-site, or you film and send the footage over.
- 04
Edit & approve
Everything is edited and approved before a single thing posts.
- 05
Post & engage
Content goes out on a consistent schedule, and I stay in the comments.
Let's talk
Tell me who you're trying to reach
Book a free call. We'll talk about who you want to reach and what you want to say, and whether I'm the right person to help. No packages, no pressure.